TONI ANN HOFFMAN
Product designer
As a designer, I didn’t feel that Glossier embodied the brand’s aesthetic and image in their Monochromes eyeshadow palette. I decided to have my own take on how I - a product designer - would’ve designed the Glossier Monochromes eyeshadow palette.
GLOSSIER EYESHADOW
My capstone project from my final year at Parsons—a fully conceptualized and self-branded makeup collection that celebrates the ritual of going out. Designed to capture the energy, spontaneity, and self-expression of nightlife, Happy Hour is a playful ode to living boldly and looking good doing it.
HAPPY HOUR COL.
MILK MAKEUP
Produced, shot and edited content for both professional and organic content for the brand.
The Cocoon is the outcome of a lighting project that gave me the freedom to do anybody for a lighting piece. I wanted, most importantly, to play with the way light is affected by bodies and layers.
THE COCOON
The Routine Chair embodies peace in my daily life. It is where I find comfort at the start of my morning routine to where I end up before bed. It is simply to bring ease into a routine that already exists - never disturbing the space that already has its patterns.
