YEAR: 2024
School Year: senior capstone

For my thesis project at Parsons, I set out to explore an intriguing question: How does makeup move? From the satisfying click of a compact hinge to the smooth twist of a lipstick tube, and the precision of a pump dispenser, I studied the mechanisms that shape our interactions with makeup.

The result is the Happy Hour Collection, a lineup of seven unique makeup products, each featuring a distinct mechanical design. Inspired by the rituals of a night out—whether it’s grabbing drinks with friends or hosting a cozy game night—this collection celebrates the joy of getting ready, a ritual cherished within the makeup community. By combining thoughtful engineering with playful design, the Happy Hour Collection highlights the tactile and emotional connections we form with our beauty routines.

Cosmetic design

THE HAPPY HOUR
COLLECTION

VISUAL CATEGORIES

drink

  • WHETHER ITS DRINKS AT HOME OR DRINKS AT A BAR THIS COLLECTION TAKES INSPIRATION FROM THE ART OF COCKTAIL MAKING

play

  • Game nights to gambling the collection takes inspiration from various details of dice and cards

lounge

  • Many people aren’t into a wild night out and that’s perfect! A staycation in is a significant part of this collection.

style guide

A significant part of this project is the entire personal branding aspect I added to the collection to live in. With this, I took inspiration from New York City Speakeasies to complement the theme collection.

Designed on : Adobe InDesign

Ideation

I’ve always felt people underestimate the importance of makeup packaging and how fascinating it truly is. Makeup packaging holds great importance to the formula it contains.

How does powder move?

For powder products you want a structure to be tight for loose powders and structurally sound for pressed shadows to avoid breakage.

How does CREAM move?

Cream products have the possibility to melt, especially in hotter climates. Aiming for a flatter base for makeup helps to save that possibility from becoming a disaster.

How does LIQUID move?

Liquid products need to be sealed and covered to avoid getting dried out or spilling over.

MECHANISMS

A huge part of this project was my fascination with how makeup moves. Various makeup products come with different mechanisms - from openings to closing. I wanted to explore these to further expand my skillset and ability to model makeup in a 3D CAD Setting.

  • TWIST CAP

    DICE SETTING POWDER

  • SWIVEL MECHANISM

    CARD PALETTE

  • KEY RING

    KEYS BRUSH SET

  • TWO PIVOT POINTS

    ENVELOP PALETE

  • MAGNETIC ATTACHMENT

    STAMP INDIVIDUAL EYESHADOWS

  • TWO PIVOT HINGE

    MATCHBOX LIPSTICK

  • TRIPLE INDENTS

    MARTINI STICK LINER PENS

The FINAL COLLECTION

seven makeup products

Products in Image: "Devils Roll the Dice" - Setting Powder "Lucky You!" - Face Palette
Products in Image: "Devils Roll the Dice" - Setting Powder "Lucky You!" - Face Palette "Keys to the Suite" - Brush Set "Match Made in Heaven" - Lipstick "Secret Admirer" - Eyeshadow Palette "Letters From New York" - Individual Eyeshadows "Martini Ti
Product in Image: "Letters From New York" - Individual Eyeshadows
Product in Image: "Keys to the Suite" - Brush Set
Product in Image: "Keys to the Suite" - Brush Set
Product in Image: "Keys to the Suite" - Brush Set
Products in Image: "Keys to the Suite" - Brush Set
Product in Image: "Match Made in Heaven" - Lipstick
Products in Image: "Devils Roll the Dice" - Setting Powder
Product in Image: "Secret Admirer" - Eyeshadow Palette
Products in Image: "Secret Admirer" - Eyeshadow Palette "Letters From New York" - Individual Eyeshadows
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Products in Image: "Devils Roll the Dice" - Setting Powder "Lucky You!" - Face Palette
Products in Image: "Devils Roll the Dice" - Setting Powder "Lucky You!" - Face Palette
dblack 2024-05-04 203546.388.JPG
Product in Image: "Martini Time!" - Eyeliner and Eyebrow Pencil
dblack 2024-05-05 133401.856.jpg
dblack 2024-05-04 204206.556.jpg
Products in Image: "Devils Roll the Dice" - Setting Powder "Lucky You!" - Face Palette
Products in Image: "Devils Roll the Dice" - Setting Powder "Lucky You!" - Face Palette "Keys to the Suite" - Brush Set "Match Made in Heaven" - Lipstick "Secret Admirer" - Eyeshadow Palette "Letters From New York" - Individual Eyeshadows "Martini Ti
Products in Image: "Devils Roll the Dice" - Setting Powder "Lucky You!" - Face Palette
Products in Image: "Match Made in Heaven" - Lipstick
Products in Image: "Secret Admirer" - Eyeshadow Palette "Letters From New York" - Individual Eyeshadows
Products in Image: "Secret Admirer" - Eyeshadow Palette "Letters From New York" - Individual Eyeshadows
Products in Image: "Secret Admirer" - Eyeshadow Palette "Letters From New York" - Individual Eyeshadows
Product in Image: "Martini Time!" - Eyeliner and Eyebrow Pencil
Product in Image: "Match Made in Heaven" - Lipstick
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