TONI ANN HOFFMAN
Growing up in an all-girls school came with a few restrictions - one was wearing makeup. Being taught that makeup was a symbol of maturity and should only be worn on certain occasions simply created a flawed perspective that I thrived to morph. Diving into the cosmetic world was not only liberating but exhilarating to explore. I hope you enjoy my mind as it wanders through the various categories of the cosmetic design world.
Product designer
GLOSSIER EYESHADOW
As a designer, I didn’t feel that Glossier embodied the brand’s aesthetic and image in their Monochromes eyeshadow palette. I decided to have my own take on how I - a product designer - would’ve designed the Glossier Monochromes eyeshadow palette.
No matter how professional your makeup is or how well you’ve set it there’s always a chance for it to stray away from where you want it to stay. The Quick Fix palette is your best friend from all day to all night touch ups.
etoile brushes
No matter how professional your makeup is or how well you’ve set it there’s always a chance for it to stray away from where you want it to stay. The Quick Fix palette is your best friend from all day to all night touch ups.
QUick fix PALETTE
Busy people living busy lives doesn’t have to be a struggle. The on-the-rush palette caters to people who need a little more extra time in the morning. Commuting with this palette is a breeze - putting all your essentials into one body.
ON-THE-RUSH PALETTE
Aligning ergonomics and aesthetics was the main goal for this body. I wanted a serum bottle you can hold while applying the product. The blish allows you to hold and apply all at once.
