YEAR: 2023
School Year: Junior

Glossier has been iconic in the beauty industry for its flawless brand image and seamless ideas. Although when the Glossier Monochromes eyeshadow palette was released I felt it to not only be off-brand but quite out of place.

With this, I took it to redesign the eyeshadow palette with inspiration from their Glossier You Solid Perfume body while including their iconic Glossier pink.

*Case Study

Cosmetic design

GLOSSIER EYESHADOW PALETTE REDESIGN

tHE GLOSSIER MONOCHROMES PALETTE

The palette featured a plain white body and interior that I personally felt did not successfully capture the Glossier brand. Thinking about Glossier the iconic and trademarked pink came to mind and it quickly wandered to the solid perfume body. I loved everything about the perfume body - from the color to the indent that perfectly hugs your hand.

IDEATION

With this, I took it to redesign the eyeshadow palette with inspiration from their Glossier You Solid Perfume body while including their iconic Glossier pink.

DETAILS

Knowing what I wanted I created a more detailed sketch of how the body was going to look like. In terms of function, I stuck to its interchangeable palette concept since sustainability is always a path to strive for. I of course kept the monochrome shades to not stray too far from the original vision.

  • Glossier pink, glossier you perfume indent, logo indent, rounder overall form

  • Monochrome scheme, rounder form, larger pan

  • Interchangeability, monochromes, logo indent

GLOSSIER X TONI ANN HOFFMAN

The final body

Product
Monochromes Palette

Designer
Toni Ann Hoffman

GLOSSIER AD

GLOSSIER AD

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I wanted to bring this product into the real world and imaged its ideal image. This is the ad I made where I visioned it would be shared on all social media platforms for Glossier.

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